LexJet needed a booth that worked from every direction on a busy Printing United floor: something readable from across the hall that still paid off up close. The ask was not a wall of screens. It was one idea, big enough to pull traffic across the aisles and coherent enough to hold people once they arrived.
We built the booth around two LED rings rigged back-to-back, one inside and one outside, so content played on both faces and read as a true 360° surface no matter which aisle you came from. Four rectangular LED walls flew outside the structure on the cardinal points, each also built back-to-back for dual-sided playback, so there was a lit face toward every approach. A 1.5-metre LED sphere hung as the center focal point and a P1.8 LED counter anchored the build at floor level, which put content above, around and within the space. Everything ran as one synchronized canvas at 2.6mm, 11,520 pixels across, so a single animation could travel the whole structure in step. Our crew and LexJet's video team split the handoff, and the system played back exactly as designed.
From across the expo hall the rings read as a landmark rather than a booth, and people navigated toward them aisle by aisle. The rings, walls, sphere and counter behaved as one piece instead of four separate screens, which is what kept attention once visitors were inside. Motion held up under real show-floor conditions, where big LED builds usually come apart.
