Case study · Taiwan Expo USA · Dallas, TX · 2025

Taiwan Expo USA

Main-stage LED wall, lighting, and crew for Taiwan Expo USA at the Kay Bailey Hutchison Convention Center in Dallas, August 14-16, 2025. We came back for the 2026 show.

Main-stage LED wall lit for the Taiwan Expo USA general session in Hall A, Dallas
Case study
The brief

Taiwan Expo USA needed a main-stage build that could anchor a national pavilion on the Hall A floor in Dallas. The show runs three days, so the setup had to go in fast on a ground stage, hold up through back-to-back sessions, and be run by a crew that stays on site the whole time.

What we built

We supplied the full production package: a main LED wall for the general session, stage lighting, and a technician crew to run it. The wall carried the pavilion's video for keynotes and presentations at center stage. Lighting covered the speakers and the set. Our crew handled the ground install in Hall A, custom-fit to the pavilion layout, and stayed on to operate the show through all three days. We own the gear and we crew the show, so the same team that built it ran it.

The result

The pavilion ran August 14-16, 2025 with our crew on site for the full three-day expo. It was the second Taiwan Expo build we handled, after the 2022 edition in Washington DC, covering the main stage from wall to lighting to operation.

The details

By the numbers.

  • Three editions of the same show: Washington DC in 2022, then Dallas in 2025 and 2026.
  • Full production package under one roof: main LED wall, lighting, and a technician crew.
  • 2025 build sat on a ground stage in Hall A, custom-fit to the national pavilion layout.
  • Our crew stayed on site to operate the general session across all three expo days.
On the floor

A look at the build.

2026 update

We came back in 2026.

Taiwan Expo USA came back to Dallas in September 2026, and so did we.

This year the show skipped rigging on the main stage to save money. The stage lights went on truss arches standing on the ground instead. There were some design changes too, and those were the only real changes.

The rest ran the same way: the center LED wall, the lighting, the audio, video control and our crew running the show.

Gear on this show

What we brought.

Booth with a large LED wall raised above a black structure with a doorway, and a counter in front

LED Walls

Part of this build.

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General session stage with LED walls and image magnification in a ballroom

General Session LED

Part of this build.

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A row of moving-head lights along a stage lip in front of a long LED wall

Event Stage Lighting

Part of this build.

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Large LED video wall hung over a booth on a convention floor

LED Wall Install Crew

Part of this build.

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