Content (because content is king… seriously)

The scale was insane, but what made it hit was the content strategy. TCL didn’t just loop generic “tech visuals.” They mixed it up in a smart way:

Sports clips (perfect magnet content. People stop when they recognize a moment or a team)
New display tech highlights (TCL was pushing next-gen display innovation at CES, so it matched the story.)
The coolest part: forced perspective motion graphics—millions of blue particles swirling through the five “framed” sections like they had depth. Super clean. Very “inspiring greatness”.

The AiMe Theater/Stage

(Live production handled end-to-end)

TCL also had an open theater/stage area tied to AiMe, their AI companion robot concept. (AiMe has been shown by TCL as a modular AI companion and was featured again in their CES presence.)

For that zone, we handled the full live production stack:

Speakers + mics
PTZ cameras
LED wall backdrop
Pro switching + digital audio mixing
All signal paths + cabling + “make it bulletproof” connectivity

Vertical Angle Wall

One more detail I liked (and it’s easy to overlook unless you’re standing right there) was the tall, vertical “monolithic” LED column they used as a visual break between the Smart Kitchen and Smart Laundry areas. It was a super creative use of LED tiles - narrow - but tall, and built with a sharp, technical look. The structure was angled into three faces: the center section sat flat and vertical, and the top and bottom kicked outward like a subtle faceted frame. It gave it the areas more dimension. And, even with those angles, the screen played as one seamless image, so it didn’t feel chopped up at all. The content did a nice job tying into the surrounding printed walls and keeping the whole zone feeling cohesive/unified, which fit perfectly with the modern smart home / high-tech vibe TCL was going for.

TCL’s CES 2026 booth leaned hard into their “Inspire Greatness” vibe, and honestly… it worked.

The whole entrance felt like a statement piece;
More “walk into the future” than “walk into a booth.”

The Ultra-Wide Wall (the one you couldn’t ignore)

The headline feature was the massive, hanging ultra-wide LED wall right above the entrance—14,208 pixels wide and stretched out to something like 120 feet. You didn’t “see it”… you walked under it.

A few build notes that made this one special:

588 p2.6mm tiles to build the centerpiece wall
4x synchronized 4K outputs from our media server to feed it cleanly
The wall was split into 5 sections: one big center panel + two wings on each side
Shape-wise, it was bold, wide body, wings out, super intentional silhouette
Even though it was physically separated, the content still read as one continuous image across everything (that’s the part that makes it feel premium)

Project Technical Specifications

Ultra-Wide Curved Entrance LED Banner:

72 Tiles wide x 9 Tiles High (segmented) = 588 p2.6 tiles
Total Canvas Resolution: 14208 wide x 1728 high
Size in Feet: 91.84' wide x 3.28' high
Size in meters: 28000 mm wide x 1000 mm high
Diameter: 8912.68 mm/29.25 ft
Electrical: 16,800w

AiMe Live Production Stage:

60 x 2 = 120 p2.6 tiles
Pixel Resolution: 11520 wide x 384 high
Size in Feet: 98.4' wide x 3.28' high
Size in Millimeters: 30000 mm wide x 1000 mm high
Diameter: 9549.3 mm/31.33 ft
Electrical: 18,000w

Vertical Angled Wall:

3 x 5 = 15 p2.6 Tiles x 2 Sides Back to Back = 30 Tiles Each
Pixel Resolution: 576 wide x 960 high (each SIde; 3 x 5 )
Size in Feet: 4.92' wide x 8.2' high
Size in Millimeters: 1500 mm wide x 2500 mm high
Electrical: 4,500w (Each 30 Tiles)

If I had to sum it up: Inspiring Greatness is basically what this booth delivered. The entrance wall was a true showstopper, but it wasn’t just big for the sake of big; the content was actually designed for the canvas, and it paid off. Then the AiMe stage gave the booth a second “anchor,” so it wasn’t only about spectacle, it had a live, human moment too.